PAPERSHEEP

Adventures in Popping Up West Elm Style

Stationery, ProductsGina HousemanComment

Last weekend I had a pop-up shop with a few other Etsians at West Elm Princeton. The whole day was just lovely. The staff there were so welcoming and enthusiastic and even became a few of my customers. One look around the store makes you want all the furniture, and part of that was their expert merchandising, a skill I need to work on. They gave me a few pieces to help visually and physically elevate some products on my table and create a dynamic display. The other thing I learned was that my new product, zippered pouches made from fabric with my own designs, was a hit! I'll be making listings for them in the shop soon! Here are a few pictures from my day!